Some tips on blogging to help in lateSEOrush
The three basic steps of brand building are consistency, persistence, and restraint, and you need to use all three to communicate your brand image and identity on your blog. Your brand is a promise to your audience, and you need to keep that promise through every part of your blog. If you fail to keep your brand promise, visitors will turn away from your brand and your blog in search of one that does consistently meet their expectations.
Building a brand is a multi-step process, and it starts with developing a foundation. Your blog is a fundamental part of that foundation, because it’s one of the places where you can control your brand image and identity while connecting with a large audience. Build it with your brand in mind using the tips below..
Is your blog about babies or the stock market? Is your target audience women or men? Is your brand playful, cutting-edge, sophisticated, or highly professional?
Your answers to these questions will help you choose the best color palette for your blog that represents your brand personality while appealing to the right target audience. For example, a blog about baby products would work well using pastel pinks and blues, but the same color palette would not communicate the highly-professional image that a stock trader’s blog should.
Consider color psychology as you choose your brand and blog color palette. Follow brand design tips which say you should choose one or two primary colors and one or two secondary colors. Sticking to three colors in the design of your main blog elements will allow you to call attention to important areas of your blog without cluttering the page and making it confusing for visitors.
Just as colors can communicate your brand image, so can the images that you use on your blog. Of course, you need to chooseimages that you’re legally allowed to use on your blog, but you also need to think about how images affect your audience’s perceptions of your brand.
Cute cartoons wouldn’t work on a legal blog while photos of people in suits and ties wouldn’t work on a blog about gardening. Those images would be inconsistent with what the audience expects from the brand.
Fonts are tricky because making a mistake and choosing a font that doesn’t match your brand could negatively affect the user experience on your blog. For example, a blog about preschool education might use a fun font that looks like chalkboard writing, handwriting, or cartoon writing. However, those creative fonts are very difficult to read in long blocks of text and can be particularly illegible at small sizes, which people will see when they view your blog on mobile devices.
Save the highly stylized fonts for special headers and stick with web-friendly, easy-to-read fonts within your content.
4. Layout and Navigation
Blog design offers a great deal of flexibility in terms of layout and navigation, but the most important thing to remember is that you need to balance your brand image with user experience.
For example, infinite scroll is very popular on blogs these days, but for the wrong brand, infinite scroll could frustrate visitors. Similarly, your brand might be cutting-edge, but visitors to your blog still have basic expectations for where they’ll find common elements such as your About page, Contact page, and so on. Meet their expectations so they don’t get confused or frustrated and leave your blog never to return again.
Also, pay close attention to your blog’s sidebar and footer. These are perfect places to inject your brand personality through not only the type of content you offer in these areas but also how you offer it. For example, you can create images to promote popular posts in your sidebar rather than simply offering a list of popular post titles. You can create a feed subscription sign up form that uses the colors, fonts, and images that match your brand rather than just embedding a standard subscription icon.
Sidebars, footers, and headers can be used to highlight your brand image, so be sure to leverage them for that purpose!
Your blog’s colors, fonts, images, and layout offer a first impression of your brand that is critical to attract, engage, and keep visitors, but none of that will matter if your content is inconsistent and confusing to them based on the expectations that your colors, fonts, images, and layout have created in their minds.
Your content, your voice, and your style are equally important, and they must consistently communicate your brand promise and image. There are a lot of blogs out there that can meet their needs and expectations, so don’t let your audience get away by confusing, frustrating, or disappointing them.
Your blog’s brand extends beyond your blog design. It lives within your content as well. Be consistent, be persistent, and exercise restraint so your brand and your blog have a chance to grow and thrive.